Local News

Here at Mashable right now, we’re all about video. Fifteen-second videos, to be precise. That’s why we’re glued to the new cinematic social app for iPhone, Viddy. Along with our easy guide to get you started with Viddy, we’ve delved a little deeper into the app to bring you some useful tips and tricks on the app’s inner workings and functionality. Whether you want to better manage your notifications, edit the information for videos you’ve posted, or learn how to delete comments on clips, we have a useful tip for you. SEE ALSO: Viddy Highlights: 10 Top Clips Fr...

20 Things Every Graduating Marketing Student Needs to Know It's college graduation season! Graduation caps are flying through the air, names are being mispronounced, and awkward questions about future careers are being asked. What's missing? A crash course when it comes to what marketing students actually need to know to enter the real world of marketing. Unfortunately, featuring your fancy new diploma with the words "B.S. in Marketing" does more for fantastic graduation photos than it does for fantastic post-grad jobs. The sad truth is that most marketing students aren't adequat...

In the last episode of TechStars, we saw why some startups need to change direction to find success. In this episode, we’ll watch as a pair of teams actually pivot toward new concepts and deal with the challenges and pitfalls of their decisions. Watch the Full Season of TechStars on Mashable  For an entrepreneur who is really attached to his vision, knowing when to scrap it for a new direction can be a difficult skill to develop. Even more difficult is determining if your new idea is truly better than the original. Yet if your startup is flounder...

Intellectual property theft, U.S. Vice President Joe Biden has frequently declared, is theft.  His theme would appear to indicate that, if we treated the issue plainly, the solution would be a plain and simple one.  The problem is, plain and simple solutions applied to the Internet often have complex consequences and uncontrollable repercussions. Newly reinstalled Russian President Vladimir Putin has proposed what he perceives to be a plain and simple solution to a host of Internet problems, including piracy and freedom of accessibility.  Essentially, Mr. Putin would redec...

Apple has won the domain iPhone5.com after filing a complaint with the World Intellectual Property Organization (WIPO) over it. While it doesn’t necessarily mean the next iPhone will be called “iPhone 5,” it’s likely part of Apple’s strategy to exert some kind of control over the conversation about its next smartphone. The domain had previously been registered to a company in Australia, but it now belongs to Corporation Service Company in Wilmington, Del., a domain-name registrar company. As The Next Web first reported, Apple probably contrac...

Most consumers expect free access to all forms of digital content, but April 2012 findings from DigiCareers suggest they are not as adverse to paywalls as once thought. And not all types of content are created equal when it comes to consumers opening their wallets for access. Though just over half of US digital media professionals (52%) said they immediately leave a site after encountering a paywall, a significant portion (42%) took the time to research pricing and make a purchase decision, signifying a solid opportunity for publishers to convert casual visitors into paying customers. T...

Asians are the fastest-growing racial group in the US, with their numbers having reached 17.3 million as of 2010. But “groups” would be a more accurate term, as US Asians are split among highly distinct ethnicities. “No one country of origin accounts for even one-fourth of the total Asian population in the US, and shifting patterns of immigration mean its composition is always in flux,” said Mark Dolliver, eMarketer analyst and author of the new report, “US Asian Consumers: Examining a Growing and Varied Population.” “And marketers can’t simply rely on English to bypass the po...

According to March 2012 research from marketing solutions provider PulsePoint (formerly Datran Media and CONTEXTWEB), US marketers, agencies and publishers may recognize that a seamless experience across channels is important for consumers, but they are not yet following their targets down that path. The survey asked these three groups about their current capabilities when it comes to multichannel or cross-channel marketing. PulsePoint defined multichannel marketing as any program that uses at least two channels, while cross-channel marketing refers to more highly coordinated programs that use...

After yesterday’s report that Apple has been ordering 4-inch screens (or larger) for its next generation iPhone, Reuters chips in today Saying the same thing. Citing sources familiar with the situation, Reuters claim the new iPhone’s screen will be exactly 4-inches from corner to corner. It’s still unknown whether the aspect ratio will stay the same (Apple could possibly fit a 4-inch screen into an iPhone 4/4S’ case), and any other details about the device are absent. “Early production” of these new screens has begun at Korea’s LG Displ...

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting stories. Google Revamps Search With Knowledge Graph Google has made perhaps the most significant set of changes to its search engine yet with the rollout of the Knowledge Graph — a set of semantic tools which aim to make your search results more relevant and informative. Google Search now asks you to point it into the right direction when offered amb...